The ocean’s future is in your hands
When buying food, look for the Recycled Ocean Plastics logo. This means your pack is made with recovered and recycled ocean bound plastics along with other recycled Polyethylene terephthalate (PET).
Using recycled material is something we’ve been doing for nearly two decades, so respect for the planet is second nature to us.
In partnership with Keep Sea Blue
Recycled Ocean Plastics material is collected by a non-profit organisation called Keep Sea Blue.
Keep Sea Blue works with volunteers, companies and local municipalities across the Greek Islands in the Mediterranean basin to capture any plastic waste from the beaches to the tourist businesses along the shore. It is then sorted and processed into flakes.
Using this collected, audited and tracked flake material we heat it and work it into new packaging material for fresh food packaging.
We’re taking local action to solve a global problem
We recover ocean bound plastics from European coastlines, which leaves us with a short distance to transport the material. This reduces our environmental impact even further. We’ll use these recycled ocean plastics to create fresh food packaging in the UK, Italy, Portugal, Germany and Turkey.
Creating local infrastructure
Hydra Island is a protected archaeological site and vehicles are not permitted. The island is smaller than 64km² squared with less than 2,000 residents, which more than doubles during the summer months. Until last year there was no formal recycling infrastructure and waste would usually go to landfill.
Keep Sea Blue have been working with the island since last year to recover their recyclable materials, which are collected by a single boat on a regular basis.
Since collection began more than 1.4 million PET bottles have been recovered in one year. Plus 25,000 pieces of thermoformed plastic packaging.
Hydra Island is an example of how waste can be mismanaged due to geographical and infrastructure restrictions. The project was supported by the Greek Ministry of the Environment, Energy and Climate Change and the local Mayor.
Fishermen doing their part with Enaleia
Since Spring of 2021, Enaleia has been working with fishermen of the Mediterranean Sea and training them to collect plastic waste which is caught together with their fish in their nets, and bring it back to port, rather than throwing it back over board.
64% of the litter collected can be recycled. This programme is working towards sustainable fishing and raising awareness of their impact.
Their network currently includes 1,000 fishermen in Italy and Greece and they plan to expand this to 5,000 by the end of next year.
Enaleia also collects the plastics from their network of fishermen sharing the collection information with Keep Sea Blue who include the collection data on thier block chain platform. The materials are then sorted, recycled and processed ready to be made back into food packaging.
As of June 2021 around 18,000 PET bottles were collected by the fishermen amongst other materials which were sent on for further sorting.
Keeping food fresher and safer – for longer
Every year, a third of all food in the world goes to waste. Plastic packaging helps to protect fresh food, extend shelf life and reduce food waste, a major cause of greenhouse gas emissions.
Ocean bound plastic is a vital raw material we want to use to close the loop on plastic, instead of throwing it away. With clever innovation and design, plastic is stronger yet lighter than some other materials, which reduces the emissions needed to transport food.
Turning the tide on plastic waste
It’s time to transform yesterday’s take-make-waste system into a more circular economy. We need to understand and manage the resources we already have.
Polyethylene terephthalate (PET) is a clear plastic polymer that is used in many everyday items, from fabrics to bottles, from cars to electronics. Importantly, it is a key material in packaging for food, including films.
By recycling PET plastic, we massively reduce the need for virgin materials. And by encouraging responsible recycling, we’ll help keep plastics out of our oceans.
Made by kp
kp is a global producer of recyclable food packaging, with sustainability at its core. kp has partnered with Keep Sea Blue to create the Recycled Ocean Plastics brand where your food packaging contains this certified material. As a producer we are able to audit and quality check all of our suppliers and the raw material that they provide. Using Keep Sea Blue’s special block-chain auditing system we are able to trace from the source of collection.
To find out more about kp, its memberships, sustainability and to contact us, visit the kp website
We are also proud to be founding members of the UK Plastics Pact and, most recently, the ANZPAC Plastics Pact.
Partnered with Keep Sea Blue
Our trusted partner Keep Sea Blue, an independent NGO, has a one-of-a-kind block-chain auditing system. It is committed to a plastic-free Mediterranean Sea and has created a network across the chain of islands in Greece to collect, sort and process plastics within 50km of the ocean, keeping the sea blue.
To find out more, visit the Keep Sea Blue website